Apple TV+
Travel

Creating TV and movies requires thousands of people on the same page. The Apple Travel team tapped me to lead a blue sky initiative to create a portal for the Apple-contracted TV/ film production studios, allowing them to reference the contract details quickly, access Apple-unique travel deals, and track the travel itineraries of the production's talent and crew.
User Experience Designer
  • Product Strategy
  • UX/ UI Design

Through the discovery calls, I found that while the initial request of surfacing contract details was the quick win Apple wanted.

Contract Details playing card to demonstrate the idea of abstracting the concept of a contract as a board game component.

But the big win was Itinerary Management. I worked closely with the Apple Travel team to understand their current process and discover their ideal itinerary process.

A spread of playing cards representing different concepts of this project, including Travel Itenary, Flight, Ground Travel, and Lodging.

Rough Explorations

A collection of flow charts, sketches, and wireframes.

I delivered designs that allowed the production studios to see their contract details and manage their itineraries.

Screen shot of Apple TV+ Website

Not mine: Screenshot from apple.com

If you’d like to learn more about me or my work, hit me up!

If you’d like to learn more about me or my work, hit me up!